Creating a website is just the beginning. To make it popular and easy to find on Google, you need something important: website links, also known as backlinks. Donât worry if you’re new to this, itâs not as hard as it sounds.
In this article, weâll explain everything in easy words and show you how to start building links step by step.
1. What Are Website Links?
Imagine the internet like a big city. Each website is like a building, and links are the roads that connect them. When someone clicks a link, they travel from one site to another.
If another website has a link that goes to your website, thatâs called a backlink.
Why Do Backlinks Matter?
- They help people find your website.
- They tell Google that your website is helpful.
- More good backlinks = better Google ranking.
When Google sees that other websites are linking to you, it thinks, âThis must be a good site!â That means your pages can appear higher in search results.
2. Why Are Links So Important?
Backlinks are like votes for your website. The more good websites link to you, the more trusted your website becomes.
Benefits of Having Backlinks:
- More people visit your website.
- You get a better chance to appear on the first page of Google.
- Your website builds trust and authority over time.
Even if you are just getting started, a strong best link building service (or doing it yourself) can help your website grow the right way.

3. Start with Great Content
Before you ask others to link to your website, you need to have something worth linking to. That means your content should be helpful, interesting, and easy to read.
Tips for Creating Good Content:
- Use simple words.
- Keep paragraphs short.
- Add helpful images if you can.
- Write about things people are searching for.
Example:
If your website is about food, write simple guides like:
- âHow to Make a Sandwich in 5 Minutesâ
- â3 Easy Recipes for Busy Parentsâ
If people enjoy your content, theyâll naturally want to share it and link to it.
4. Easy Ways to Build Links from Scratch
Now letâs look at some beginner-friendly ways to get backlinks, even if you donât have a big budget or team.
1. Ask Friends and Family
If someone you know has a website, blog, or online store, ask them nicely to add a link to your site. Itâs a simple way to start.
2. Join Online Forums
Search for forums or groups where people discuss your topic. For example, if your website is about travel, join travel forums. Share your ideas and include a link to your site in your profile or posts (if allowed).
3. Write Guest Posts
Many websites accept articles from other writers. This is called guest posting. You write a helpful article for their site, and in return, they link to your website.
Just search on Google:
“write for us” + your topic (like: âwrite for us cookingâ)
4. Submit to Online Directories
Some websites list other websites for free. These are called online directories. Submit your website to these to get easy backlinks.
Examples:
- Google Business Profile
- Yelp
- Foursquare
- Local or niche directories
5. Comment on Blogs
Find blogs related to your topic and leave thoughtful comments. Many blogs allow you to add your name and website when you comment. This gives you a backlink, and people might click your link too.
Important: Donât just write âNice post.â Try to say something helpful or add to the conversation.
5. Be Patient and Keep Going
Getting backlinks doesnât happen overnight. It takes time and consistency. In the beginning, you might not see fast results, but if you keep working, they will come.
Donât Try to Cheat
Avoid buying fake links or using tricks to get backlinks. Google is smart, it can tell when a link is not natural. If you try to cheat, Google might punish your site and lower your ranking.
Keep Creating Good Content
As you keep writing helpful articles, more people will find your site and link to it naturally.

6. Check the Links You Already Have
Once youâve started, you should check which websites are already linking to you. This helps you understand whatâs working and whatâs not.
Free Tools You Can Use:
- Google Search Console (free from Google)
- Ubersuggest (offers free options)
- Ahrefs Free Backlink Checker
These tools show:
- Who is linking to your website
- Which pages are getting links
- If you have bad or broken links
With this info, you can make smarter choices about where to focus next.
7. Keep Learning and Improving
As you learn more, youâll find new ways to build links. Donât be afraid to try different strategies. Some may work better than others.
Extra Tips:
- Share your content on social media.
- Create useful tools, like calculators or templates.